At one point in all our lives, we made the choice to become a doctor of optometry, eagerly committing ourselves to the rigors of years of post-graduate education and training that lay before us. Now, as practicing professionals charged with the visual health of deserving patients who look to us for guidance and care, we must make another commitment. We must commit ourselves to being the best doctor we can possibly be, ceaselessly improving not only our knowledge and skills, but improving our management of all the attendant business, financial and pragmatic requirements of our profession, as well. In a word, we endeavor to continue to excel.

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